Nutramino

Nutramino is a well-known sports nutrition brand in Scandinavia. Their range covers not only fitness but also endurance sports. They collaborated with various ambassadors, including pro triathlete Michelle Vesterby. We expanded that collaboration into the campaign “We fuel your fight”, where we also offered fuel in the form of motivational content via Nutramino's webshop (fitness podcasts with the ambassadors, training articles and training playlists mixed by DJs, etc.). Everything was available via QR codes on posters in gyms, in ads and on packaging. The goal was awareness and traffic to the webshop.