We developed the Red Mountain Ski Festival idea because Danski needed a new ski holiday concept for colleges and universities. The Red Mountain ski festival began in Alpe d’Huez in 2013 and expanded in subsequent years to several destinations, including Tignes, Val Thorens, and Saalbach. It was a huge success for Danski. They were the only ski travel agency in Denmark that catered to the target group of 18-25-year-olds. The line-up at Red Mountain was always impressive, featuring artists like Dune, Nephew, Mads Langer, Kato, and Rasmus Seebach, along with some of Denmark's best stand-up comedians.
