campaign design
event design
Puma
The Danish version of “After Hours Athlete” was an event-based campaign featuring secret private concerts and frozen Puma sneakers. It was created to generate what the advertising industry calls "brand heat" for Puma’s lifestyle products, especially its Dallas, Retro, and Clyde sneakers.
More than 25.000 young people directly interacted with Puma, and more than 20 online magazines wrote about the event and linked to the video. We did not use paid media, only flyers and posters.
