Outfitters Nation

Outfitters Nation is part of Bestseller. They dress girls and boys aged 10 to 15. Music and social media are a big part of their lives, so we created a secret band. A band nobody knew. They released music and podcasts and engaged with fans on Outfitters Nation’s social media. They never showed their faces or revealed their real names. They were required to remain secret as the Outfitters Nation Band for one year, after which we revealed the Band’s real identity at a fashion show concert..