Frank Studio
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Ichi

DK Company is one of Denmark's most prominent fashion clothing manufacturers, and Ichi is its largest brand. Ichi wanted to be more than fashion, and they asked for a position-based campaign both employees and customers could rally around with pride. Ichi’s pay-off is "The fine art of being you”, so we build the campaign around that.

 
 

Prints were used on hang tacks,
handouts and stand boards together
with campaign information 

 

 
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ICHI handed over the first
donation to DINNødhjælp
in the fall of 2016

 
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Anja Ringgren Lovén (founder of DINNødhjælp) and Almaz Mengesha at ICHIs office in Vejle.
Photo: Jesper Werge / Jutland Fyn Media

 
 

We prepared the campaign
for international use in 2017, and
it ran throughout Europe

 
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