identity design
CAMPAIGN design
with hatch & co
Virtu Cycling
Virtu Cycling Group originated as "Riis & Seier Project," and its founders are Lars Seier Christensen, former Tour de France winner Bjarne Riis, and Jan Bech Andersen. Their goal was to create a company focused on all aspects of cycling—Business Club, Travel, Indoor trainer, virtual training products, apparel, pro team, events, and more.
virtu musette magazine
virtu business club members catalogue
VirtuPro was developed by former professional rider Niels Kristian Andersen and co-owned by Virtu Cycling Group. VirtuPro offers the ultimate indoor cycling experience. With unique innovative features and pioneering technology, VirtuPro brings the distinct feeling of the open road to the indoor gym.
Virtupro indoor cycling catalogue
Virtu provided members and guests with exclusive access to professional riders. Through events, trips, VIP race invitations, and more, they could meet renowned current and former cycling stars. Virtu’s foundation was rooted in captivating experiences and a genuine passion for cycling.
Foto & video with Mikkel Groth and runolfur gudbjørnsson