Identity Design Campaign Design Co-working with Hatch & Co

Imbox Protection

Imbox is the best, most accessible and most sustainable protection of footwear on the market. They design, develop, and manufacture their patented products in Denmark. They are well established, with more than 6000 Imboxs already serving millions of European consumers. However, they aim to fulfil their vision of becoming the World’s best and most innovative protection system for all you wear.

In-store video / sport

We aimed to shift the communication from manufacturer-focused to brand-centric messaging. Imbox’s clients operate in fashion and retail and need to be inspired and informed.

Whitepaper / Part of Imbox’s marketing strategy creatively influences the retail shoe industry. We achieve this through whitepapers and email marketing. 

Campaign / To attract the attention of decision-makers and key influencers in large European shoe chains, we sent them a personalised box of business. It included a pair of Imbox-protected ARKK Cph sneakers with the recipient’s name written on the sole. Additionally, a video brochure, an offer for a free Imbox trial period, and a personal postcard from the Imbox area sales manager were included. The campaign achieved an 80% success rate. When everyone else goes digital, choose analogue.  

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