ICHI

DK Company’s ICHI brand wanted a position-based campaign that employees, dealers and customers could rally around with pride. Together, we developed the campaign “The fine art of being you”, featuring role models rather than photo models: extraordinary, inspiring women who are forging their own path in life.

“The fine art of being Almaz”, starring Almaz Mengesha, a double-leg amputee triathlete and fundraiser for DINNødhjælp.