Danski
If you are a skier, you know what we mean. Danski has a passion for skiing in common with their target group, about 1 million Danish skiers. They all know the "sense of skiing”, and we focused on that shared understanding when we designed their communication platform "Den bedste tid".
We came up with the Red Mountain Ski Festival idea because Danski needed a new ski holiday concept for colleges and universities
The Red Mountain ski festival started in Alpe d´huez in 2013 and grew in the following years to several destinations, including Tignes, Val Thorens and Saalbach. It was a massive success for Danski. They were the only ski travel agency in Denmark that appealed to the target group of 18-25 years. The lineup at Red Mountain was always impressive, with artists like Dune, Nephew, Mads Langer, Kato, and Rasmus Seebach, along with some of Demmark's best stand-up comedians.
